Name Calling and Emotional Appeal
Emotional appeal and name calling are both used in this video below. Emotional appeal is an argument that appeals to a reader's emotions. It was used when the guy came out headless, making people laugh. He was headless because Luke Wilson, the guy that was talking, was downloading his smartphone on both brands. They were " creating people " with it so one body was AT&T and another was Verizon. The AT&T one finished first. Therefore, he came out as a full body, but the other guy didn't quite finish so he came out headless. Here is a link to another commercial that uses emotional appeal.http://www.youtube.com/watch?v=8c_pgT4TEnI. This commercial is about a dog who was sent to the pound and now he is lonely. He was remembering all the happy memories with his owner. This appeals to your emotions because it makes you feel sad. Name calling was used when Luke Wilson said that when you compare AT&T with Verizon, there is no comparison. This means that you don't need to compare Verizon and AT&T because it is obvious that AT&T is way faster and better. Here is link to another video that uses name calling. http://www.youtube.com/watch?v=2vR4LeL0yzE. This commercial says that the Nokia phone is better that the iPhone because it takes clearer pictures. They also say, " Don't fight. Switch." They make the iPhones look bad because of their blurry pictures and that you switch to the Nokia. The AT&T and Verizon commercial's techniques are effective because they make you want to buy a product by comparing it to another item.My Opinion
I like the way they used emotional appeal. It actually makes sense. If something is faster, then obviously it will get done faster and the other item will not be done yet. They make me want to by the product by making it humorous while they compare Verizon and AT&T. I think the target audience using the emotional appeal would be little kids. They would think that thins commercial was funny and entertaining. I think the makers would not earn a lot of money. They didn't give further information about the product. Lastly because they're making Verizon look bad.
I do not like the way they used the name calling technique. They were comparing Verizon and AT&T, making Verizon phones look useless. They make me want to buy the product because it seems fast and easy to use. I think the target audience ranges from middle school kids to adults. They all use the internet in some way, so they would want their 4G faster. Some people are VERY impatient so this would help a bunch. I think using name calling could earn you a lot of money. People would want a faster phone so they would go right to AT&T and switch
I do not like the way they used the name calling technique. They were comparing Verizon and AT&T, making Verizon phones look useless. They make me want to buy the product because it seems fast and easy to use. I think the target audience ranges from middle school kids to adults. They all use the internet in some way, so they would want their 4G faster. Some people are VERY impatient so this would help a bunch. I think using name calling could earn you a lot of money. People would want a faster phone so they would go right to AT&T and switch
Top Eight Commercials that uses Emotional Appeal
This commercial uses emotional appeal. Viewers would laugh at the talking camel. Also they would get the joke when the camel is really happy that it is " hump day." You get it? Camels have humos on their back? Okay, moving on....
In this commercial, they use emotional appeal. They have people smiling and talking on their iPhone 5c. Their smiles may be contagious so you might want to smile, too. They also have people giggling. Of course they're contagious and they make you want to laugh.
This commercial I already said that it used name calling, but it also uses emotional appeal. They make you laugh when adults, full grown, mature people, fight over getting a closer seat in the play. The grandma, all of a sudden knows how to fight. People are going under strangers feet and hurting them. It makes the viewers laugh.
This commercial uses emotional appeal in a different way. They make you feel sad. The scared puppies' faces make me want just comfort them and give them all the love they deserved but did not get. It makes you feel bad for the puppies and they want you to turn the fearful faces to joyful ones.
This commercial was very funny to me. It used emotional appeal. The goat loved Doritos so he kept eating it and eating it. Then one day. the owner got really annoyed so he hid all of the chips to himself. The next morning, the goat saw that there were no more Doritos so he screamed. I mean, goats don't scream. That appealed to my emotions by making me laugh.
This is emotional appeal because it is humerous. The Dispicable Me minions are buying McDonalds food. That doesn't happen often. Wait, that never happens. That's why it is so funny. In addition, at the end, the minions did the McDonalds tune and after that, one of the minions stuck his tongue out and spit. Little kids would have laughed at that.
In this commerial, you would think that it was cute. Well, I thought that. The little girl, who looks about 5 or 6 years old, asks her mom if cheerios were good for you heart. Then, she thought of a way for her father to hav a healthy heart. In summation, she decided to pour all of the Cheerios on to her dad's chest.
In this ad, it uses emotional appeal. It may make you laugh a bit. The baby walks, runs, and does crazy things while the parents are talking. It funny and emotional appeal deals with your emotions so it make me feel happy when I giggle. Also, the mother video tapes the Pepsi and not the baby because they are too busy with it to notice their own child doing amazing things.
Top Two Advertisements that use Name Calling
This ad uses name calling. They compare Verizon with other brands using a map. They said that the Verizon 4G LTE covers more Americans than any other brand. They're implying that message that Verizon is the best and that you shoukd switch to it.
This commercial uses name calling. They say that Apple and Samsung products are bad and that you should switch. Then after, two waitresses are standing there and saying that maybe if they switch, then they would stop fighting. They mean that we should switch to Microsoft because it is better.
Conclusion
I challenge you to find more commercials that use either name calling or emotional appeal. Maybe even both! Don't forget to post in the comments what commercial have them and how they used it. You can also pst a link to your own blog. I'd be happy to read yours. Now the final question. Do you think these types of ads earn a lot of money? Why or why not? Propgandas like these are medias that use carefully crafted messages to manipulate people's actions and beliefs.
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